[ONLINE EVENT] Japan’s Changing Consumer in the Age of Reiwa and COVID-19
Tuesday, April 14, 2020 | 6:00 pm - 7:00 pm
Due to COVID-19 restrictions about in-person meetings, this event will be broadcast online.
The rapid aging of Japan, along with the economic upturns and downturns of the past three decades, has resulted in a more highly segmented Japanese consumer base – both generationally and in terms of the epicenters of Japan’s wealth. With the dawn of the Reiwa Era comes expanded opportunities for foreign marketers and the global supply chain. These opportunities run deep for a wide variety of products and services – including food and beverage, skincare, and leisure/entertainment.
This program will also include a conversation about Japanese business given the recent challenges of COVID-19.
The new realities of a COVID-19 economy
The key socio-demographic megatrends that will fundamentally shape Japan’s future
Brand USA and the “Trump effect” (3-year study)
Key opportunity areas for U.S. companies
Presented by JASDFW and CarterGroup.
Dominic has lived and worked in Japan for over 20 years and his team’s experience in cultural adaptation, brand, and communications strategy has helped numerous international brands create plans for success in the Japanese market.
About Dominic Carter, President and CEO, Carter Group
A double major graduate in marketing and Japanese studies from the University of New South Wales, Dominic has worked in the market research industry in Australia, Japan and the Asian region for over 20 years.
After launching Millward Brown’s business in Tokyo in the mid-nineties, he then founded Carter Associates (now CarterJMRN) in 2004. He is highly experienced in cultural adaptation as well as brand and communications strategy, and has led a wide range of qualitative and quantitative projects covering customer needs, segmentation, and digital strategy.
Carter has addressed international marketing and business development audiences in the U.S., Japan, and Australia.