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Nitto Tire’s Unconventional Strategy with Tomo Mizutani

Wednesday, March 4 | 11:30 am - 1:30 pm

Join us for a conversation with Tomo Mizutani on how he turned around a fledgling company to become a major player in the tire industry. In 1992, when he was assigned to the U.S., Nitto Tire had only a few employees, $8 million in inventory, and annual sales estimated at only $6 million – therefore its inventory outranked its sales. Nitto’s largest client, which purchased two-thirds of total sales, was on the verge of bankruptcy. Fast-forward to the present day and Nitto Tire has a strong and loyal fan base, including popular athletes, actors, and a dedicated social media following. The company has grown from its meager $6 million in sales to now over $600 million. Tomo Mizutani’s story has been shared with many business schools and universities across the entire country.  In addition to speaking engagements at universities, he has been a keynote speaker at the Harvard Business School Alumni Associations in Orange County and New York.

Early Registration (thru February 20)

$0  HBS Alumni Dallas Gold & Platinum Members
$45 Regular HBSCD Members*
$45 Spouse / Guest of HBS Club Members*
$45 Japan-America Society of DFW Members***
$65 Non-Members of HBSC Dallas*
Please note that prices will increase $10 after February 20
Pre-registration is subject to availability and will end on Tuesday, March 3 at 12:00 PM
***For JASDFW members, see a ticket specifically for the Japan-America Society of Dallas/Fort Worth


Date and Time

Wednesday, March 4, 2020

11:30 AM – 1:30 PM


Petroleum Club
2200 Ross Ave

Dallas, TX 75201 (map)

About Tomo Mizutani

Tomoshige “Tomo” Mizutani is a highly respected 30+ year tire industry veteran. He is an icon within the auto enthusiast community for his award winning marketing innovations, consumer insights and auto industry contributions, including the success of Nitto in the United States as an engaging brand ‘Fueled by Enthusiasts’.


Awarded the International Citizens Award, Japan America Society of Southern California (JASSC), 2014

Awarded a Special Certificate of U.S. Congressional Recognition for Outstanding Business Leadership, 2013

Professional Career
President & CEO, Toyo Tire North America OE Sales LLC, White, GA, 2018
Chairman & CEO, Nitto Tire U.S.A. Inc., Cypress, CA, 2016
Chairman, Toyo Tire U.S.A. Corp., Cypress, CA, 2017
Sr. Corporate Officer, Toyo Tire & Rubber, Co., Ltd., Itami, Japan, 2016
President & CEO, Toyo Tire U.S.A. Corp., Cypress, CA, 2014-2016
Corporate Officer, Toyo Tire & Rubber, Co., Ltd, Osaka, Japan, 2011-2016
President, Toyo Tire Holdings of Americas Inc., Cypress, CA, 2013-2015
President, Nitto North America, Incorporated, Cypress, CA, 2005-2013


Kobe University, Kobe, Japan, B.A. in Business Administration

Presented in partnership with


Wednesday, March 4
11:30 am - 1:30 pm
Event Categories:
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Japan-America Society of Dallas/Fort Worth


Petroleum Club
2200 Ross Ave
Dallas, TX 75201
+ Google Map
The Japan-America Society of Dallas/Fort Worth is a Texas non-profit corporation qualified under Section 501(c)(3) of the Internal Revenue Code.